2026 Super Bowl Influencer Campaign

Last year, I conceptualized and executed a fully custom PR kit from the ground up, designed to bring our brand story to life in a bold, memorable way. The kit included a custom-branded jersey, a laser-cut branded cutting board, two boxes of frozen taquitos, hot sauces, and curated ingredients for a handheld enchilada recipe - all packaged inside a playful, on-brand Igloo cooler used for temperature-controlled shipping with gel ice packs. Every element was intentionally selected to create a cohesive, experiential moment that felt authentic to the brand while standing out visually on social media.

Building on that success this year, I reimagined the concept by utilizing our remaining Igloo coolers and core branded assets (taquitos, custom jersey, and cutting board) while elevating the experience through strategic brand partnerships with Jarritos and Pace Salsa. In addition to leading creative direction and strategy for this social campaign, I personally sourced and vetted influencers who aligned with our brand values and could help us reach new, younger, and adjacent audiences we hadn’t previously engaged. I managed end-to-end influencer communications, including agent outreach, contract drafting, and post scheduling. The campaign exceeded expectations, generating significant online buzz around the kits and ultimately capturing the attention of Igloo themselves!

Feel free to tap into the videos below to view unique pieces of published influencer content or scroll through the campaign summary